Perhaps the most powerful application of QR codes is their ability to turn print of any kind into a point of sale. It's almost too simple: see a product you like, snap the associated code with your mobile device, and you are transferred to a product page in a mobile enabled shopping cart. Click the "Buy Now" button, and your product arrives within three days. Consider the following examples:
Include a QR code on a magazine ad, a billboard, a promotional item, a T-shirt--almost anything imaginable can be turned into an instant point of sale!
From a marketing and sales perspective, it's hard to beat. Especially with Android, iPhone, and Blackberry all easily able to read QR codes. It's an incredible sales opportunity.
If you're interested in learning more, I have some demos set up. Please email me at kjm@miklas.org if you have further questions.
Sincerely,
Keith
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